Jin Pâtisserie

Jin Pâtisserie creates handmade chocolates and pastries which are works of art, almost too precious to eat . Jin is located on Abbot Kinney Blvd. in Venice, California

Name Consulting & Logo Design

The naming of ‘Jin’ came from a desire to express the beauty and creativity of Kristy Choo’s creations, yet also make it personal to Kristy. The word ‘Jin’ has many meanings, among them: treasure and jewel, as well as magic. A perfect word to reflect the exceptional quality of her luscious, beautiful treats. The personal touch being that Jin also happens to be Kristy’s middle name!

Working with our architect, we insured the graphic design and architecture were seamlessly fused. For the logo, we chose a chrysanthemum to resonate with the intricacy of her work, the origin of her of Kristy’s life and aesthetic.

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Jin Stationery

We wanted to make the business cards & stationery kit appear almost as delectable as the chocolates.

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Jin Menu

The original menus were hand-bound and printed on translucent vellum to give a delicate, ethereal feel.

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Environmental Design

We ensured that the logo design was flawlessly integrated with the zen-like environment created by architect Glen Irani.

Jin Packaging Labels

We designed the packaging labels to reflect the exquisite delicacies that reside within.