The Challenge

An exceptional brewery, based in the Seattle region of Poulsbo, Washington. As avid home brewers, we were thrilled to work with Sound Brewery, creating a brand that would reflect the passionately crafted brews. Rocketroom created all aspects of the Sound Brewery branding; including the logo, tagline, beer bottle and beer can label designs, truck graphics wrap, tap handles, signage and business cards.

 

Branding

Sound Brewery creates outstanding brews, inspired by traditional recipes, yet improving on the original. We developed the tagline “tradition liberated” to communicate unbounded creativity, built upon a foundation in tradition. We reworked the logo with a warm color palette and flowing type treatment to evoke a feeling of creative innovation.

 

Label Design Packaging

The beer bottle labels were designed to reflect the utmost care the brewery puts into their unique brews. Each specialty ale bottle sports a neck ribbon at the cap, creating a truly special experience when cracking open a bottle.

 

Beer Can Graphics

 

Tap Handles

 

Truck Graphics

 

Results

In the highly competitive craft beer marketplace, the right branding is crucial to getting noticed. A fully developed brand helped Sound Brewery’s delicious beers get the market penetration they deserved, right off the bat. In 5 short years from the brewery’s inception, they’ve scored a well deserved place on store shelves from Washington, Oregon & California to Canada & as far away as Japan. They’re also expanding to new brewing facility, with the capacity to produce 13,000 barrels a year; an increase of 10 times the current capacity.